MKT554 Week 5: Branding and Segmentation Presentation

MKT554 Week 5: Branding and Segmentation Presentation

Product Positioning Within Marketing Strategy

MKT554 Week 5: Create a 10- to 15-slide Microsoft^® PowerPoint^® presentation with speaker notes.

Develop a segmentation analysis of each company’s target market using the team’s individual clients.  Address each variable of segmentation (geographic, demographic, behavioral, and psychographic) that is significant in attracting the target market.

Provide specific examples of product attributes and benefits for each segmentation variable identified as relevant, and answer the following questions:

• What is the target market for each company’s product, service, and/or product line?  Discuss the target market in terms of the segmentation variables.
• What is the company’s branding strategy?  Provide examples of how the branding strategy relates to the identified target market.

Include graphics to enhance your presentation’s effectiveness.

Format your presentation consistent with APA guidelines.

This assignment contains a Microsoft Powerpoint document.

Click HERE for more MKT554 weeks.

If you would like to order an original assignment, please contact admin@uop-assignments.com. Thank you.

____________________________________________________________________________________________

MKT554 Week 5: Branding and Segmentation Presentation

Product Positioning Within Marketing Strategy

MKT554 Week 5: Create a 10- to 15-slide Microsoft^® PowerPoint^® presentation with speaker notes.

Develop a segmentation analysis of each company’s target market using the team’s individual clients.  Address each variable of segmentation (geographic, demographic, behavioral, and psychographic) that is significant in attracting the target market.

Provide specific examples of product attributes and benefits for each segmentation variable identified as relevant, and answer the following questions:

• What is the target market for each company’s product, service, and/or product line?  Discuss the target market in terms of the segmentation variables.
• What is the company’s branding strategy?  Provide examples of how the branding strategy relates to the identified target market.

Include graphics to enhance your presentation’s effectiveness.

Format your presentation consistent with APA guidelines.

This assignment contains a Microsoft Powerpoint document.

Click HERE for more MKT554 weeks.

If you would like to order an original assignment, please contact admin@uop-assignments.com. Thank you.