MKT544 Week 5: Consumer Promotions

MKT544 Week 5: Consumer Promotions

Integrated Marketing Communication Functions: Personal Selling, Public Relations, Direct Marketing, Experiential Contact

MKT544 Week 5: Examine one of the following companies:

• Taco Bell
• Hershey’s
• Huggies
• Papa John’s

Write a 525- to 700-word paper and answer the following questions:

• What types of promotions are available?
• What are the objectives of the various consumer promotions?
• Do the promotions on the websites match the company’s advertising and consumer promotions at retail outlets?

This assignment contains a Microsoft Word document.

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