MKT431 Wk 2 – Apply: ESRI Zip Code Look Up Worksheet

Now that you’ve assessed your potential business, the next step is to determine who your customer is. In this assignment, you will use secondary research to create a customer profile. This is important information to have when you are presenting to potential investors. Comparing your chosen service area with neighboring areas will allow you a full mastery of this great resource and may help you create a vision for more opportunity by profiling your customers.

Complete the ESRI Zip Lookup Worksheet.

This assignment contains a Microsoft Word document.

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