MKT421T Wk 3 Team – Apply: Marketing Worksheet

Your team is looking for a way to earn some revenue as either a for-profit or not-for-profit organization. This organization can market locally, nationally, or internationally. Your team will decide what product to sell. To make the endeavor work, you will have to define a marketable form for your product and decide on a target market.

Your marketing team’s mission is to prove through research, strategy development, and reasoning why this product is viable and will meet the company’s goals. For this assignment, you will be reporting the target market, the product’s definition to the target market, the viable pricing strategy, and the brand’s position in the competitive environment.

Complete the Marketing Worksheet.

Submit the team assignment.

Marketing Lemonade Worksheet

Scenario

Your team is looking for a way to make some revenue as either a for-profit or not-for-profit organization. This organization can market locally, nationally, or internationally, and can be a privately-owned company or a franchised organization. The product that you have decided to sell is lemonade. To make the endeavor work, you will have to define a marketable form of the drink and decide on a target market.

Your marketing team’s mission is to prove through research, strategy development, and reasoning why this form of this product is viable and will meet the company’s goals.In thefirst half of thisproject, your team will complete this worksheet toreport on the following:

• Target market
• Product’s definition to the target market
• Viable pricing strategy
• Brand’s position in the competitive environment

Complete the Following

Select a company name and determine the real business world industry of operation.

Describe the new and unique form of lemonade that will be launched by your companyin no more than 90 words.

Complete the chart describing your organizationin no more than 90 words.

Identify the composition of the target market and segmentation criteriain no more than 90 words each.

Describehow you will define the lemonade to your target market (includinginformation on packaging, labeling, etc.) in no more than 90 words.Determine how this adds value and differentiates the brand and product from the competition while encouraging the target market to buy.

Compareyour company with industry competitors in no more than 90 words for each competitor.

Define the pricing strategy that you will use for the introduction of the productin no more than 90 words.

Discuss the maturity life cycle stages of your productin no more than 90 words for each stage.

Describe how you will use suppliers, agents, or distributors to create your distribution channelin no more than 90 words.

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