MGT411 Week 4: Global Business Plan

MGT411 Week 4: Global Business Plan

The Innovation Process: Strategic Management and Externally Focused Innovation

MGT411 Week 4: Resources: Table 8.1 on page 139 of Managing Innovation and Entrepreneurship, Ch. 8 and the organization you selected in the Week 2 Individual Assignment

Choose from one of the following options:

Option 1

Write a 1,200- to 1,400-word paper using the same organization you selected in Week 2.

Create a business plan for this organization to enter a global market in which they are not already doing business (see section 2 of Table 8.1). Be sure to include the following:

• Description of the business
• Description of the industry
• Technology Plan
• Marketing Plan
• Financial Plan
• Production Plan
• Organizational Plan
• Operations Plan
• Include at least 2 of the 7 recommended appendices (exhibits) as listed in Section 3 of Table 8.1

Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

Note: If you chose the paper in Week 3, you must complete the presentation for Week 4 and vice versa.

Option 2

Prepare a 10- to 12-slide Microsoft® PowerPoint® presentation with speaker’s notes using the same organization you selected in Week 2.

Create a business plan for this organization to enter a global market in which they are not already doing business (see section 2 of Table 8.1). Be sure to include the following:

• Description of the Business
• Description of the Industry
• Technology Plan
• Marketing Plan
• Financial Plan
• Production Plan
• Organizational Plan
• Operations Plan
• Include at least 2 of the 7 recommended appendices (exhibits) as listed in Section 3 of Table 8.1

Format your presentation consistent with APA guidelines.

This assignment contains a Microsoft PowerPoint document.

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